Premium reports What CBD product is leading in Germany? Product and pricing analysis
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What CBD product is leading in Germany? Product and pricing analysis

Photo credit: Anja
Published: 6th October 2020 | No. pages: 23
$750.00

Description

Most of the new products introduced in the second half of this year were the more standard formats, with oils and topicals (the largest categories) seeing the newest products introduced. In addition, the German market has also seen a large number of new cannabinoid products, such as those with CBG or CBN, enter the market this year. This report offers a thorough overview of the current status of the German market, covering products, pricing and brands.

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Reasons to buy

If you are interested in the German market and how things have changed this year, then this is the report for you. You’ll gain invaluable data and analysis of the market in terms of brands and their categories, the changes in products offered, price reductions and information relating to new cannabinoids that have started to enter the market this year.

Table of contents

  1. Executive summary
  2.  Introduction
  3.  Brands and categories
    1. Table: Most prevalent brands
    2. Chart: Number of product categories carried
    3. Chart: Product offering: number of brands
    4. Chart: Product offering over time: number of brands
    5. Chart: Product offering: number of SKUs
    6. Chart: Product offering over time: number of SKUs
    7. Chart: Number of SKUs added and removed
  4. Product analysis
    1. Chart: New product analysis
    2. Chart: New product pricing analysis
    3. Chart: Discontinued product analysis
  5. Pricing analysis
    1. Charts: Price reductions
    2. Chart: Pricing analysis: RRPs
    3. Chart: Pricing analysis: product price per mg of CBD
    4. Chart: Pricing analysis: most common formats
    5. Chart: Price per mg by product category over time
    6. Chart: Price per mg variation
  6. Additional cannabinoid analysis
    1. Charts: Additional cannabinoids analysis

*This report doesn’t offer marketing lists

Methodology

Using in-house data on the most widespread brands in both the online and offline markets, 47 unique brands were identified as being the most representative in the German market. Together, they form the sample used to analyse the offerings and pricing of CBD products throughout Germany. Where available from brand sources, product offerings were collected along with their RRPs. Where data was not available from brand sources, data from e-commerce websites was collected.

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Description

Most of the new products introduced in the second half of this year were the more standard formats, with oils and topicals (the largest categories) seeing the newest products introduced. In addition, the German market has also seen a large number of new cannabinoid products, such as those with CBG or CBN, enter the market this year. This report offers a thorough overview of the current status of the German market, covering products, pricing and brands.

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“ What CBD product is leading in Germany? Product and pricing analysis ”





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    “ What CBD product is leading in Germany? Product and pricing analysis ”