Many brands in the French market are now developing new product formats with a number of different categories, and while oil and vape remain the most important on the market, France is starting to expand away from only vape to give a more diversified offering. This report provides an analysis of the changes in the French market in terms of variations in product categories, brand landscape, and pricing. It also offers insight into current market trends.
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Reasons to buyAre you interested in the French market and its current trends? If so, this report is for you. You will gain a detailed overview of brands, product categories and pricing across the board, and our invaluable benchmarking data enables the identification of current market positioning trends and aids in pricing strategy development.
Table of contents1 Executive summary
2 Introduction
3 Brands and categories
4 Product analysis
5 Pricing analysis
6 Product benchmarking
MethodologyThe most prevalent brands on offer across the French market in Q4 2019 were identified. In total, these covered 66 unique brands. Considering these brands to be representative of the market, they form the sample used to analyse the offerings and pricing of CBD products throughout France. Where available from brand sources, product offerings were collected along with their RRPs. Where data was not available from brand sources, data from e-commerce websites was collected.
Latest reportsMany brands in the French market are now developing new product formats with a number of different categories, and while oil and vape remain the most important on the market, France is starting to expand away from only vape to give a more diversified offering. This report provides an analysis of the changes in the French market in terms of variations in product categories, brand landscape, and pricing. It also offers insight into current market trends.
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