Top brands & pricing report: brand portfolios continue to expand in Italy

Description

This report is from our top brands and pricing series, focusing on Italy and it’s market. Although oils are by far the most available category in the Italian CBD market, flowers and concentrates are also widely available, while topicals are also growing in importance. This report provides analysis of the current market outlook, providing data on current products and pricing, along with our benchmarking data, which will help you to understand the current price position of brands in a given product category.

CBD-Intel does not provide legal, strategic or investment advice. Tamarind Media Limited, the publisher of CBD-Intel, does not accept any liability or responsibility for information or views published.

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Reasons to buy

Does the Italian market and its current trends interest you? If so, this is the report for you. Not only will you gain a complete and detailed analysis of the current brands and products dominating the market, but you will also obtain information around product and pricing trends as well as invaluable benchmarking data which will help you identify current market positioning trends and aids in pricing strategy development.

Methodology

Using in-house data on the most prevalent brands in both the online and offline markets, the most prevalent brands on offer across the Italian market in Q4 2019 were identified. In total these covered 37 unique brands. Considering these brands to be representative of the market, they form the sample used to analyse the offerings and pricing of CBD products throughout Italy. Where available from brand sources, product offerings were collected along with their RRPs. Where data was not available from brand sources, data from e-commerce websites was collected.