Top brands & pricing report: brand portfolios continue to expand in Italy

Methodology

Using in-house data on the most prevalent brands in both the online and offline markets, the most prevalent brands on offer across the Italian market in Q4 2019 were identified. In total these covered 37 unique brands. Considering these brands to be representative of the market, they form the sample used to analyse the offerings and pricing of CBD products throughout Italy. Where available from brand sources, product offerings were collected along with their RRPs. Where data was not available from brand sources, data from e-commerce websites was collected.