Top brands & pricing report - selected country comparison

Description

Most brands continue to sell CBD products in this quarter, and although most product categories have expanded, the opposite was observed in the vaping category – especially in the US. This report offers insightful analysis of the common characteristics and main differences between nine selected markets, with a specific focus on product categories, format of products added this quarter and discontinued products this quarter, along with price structure.

CBD-Intel does not provide legal, strategic or investment advice. Tamarind Media Limited, the publisher of CBD-Intel, does not accept any liability or responsibility for information or views published.

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Reasons to buy

Are you interested in how the landscape for CBD has changed this quarter across a range of markets? This report allows you to benchmark your product against key competitors and discover the preferences in each country as well as the current trends across the board in terms of product categories and product formats. You’ll gain valuable data around products and pricing from a range of different CBD markets in Europe and the US.

Table of contents

Executive summary

Introduction

Brands and categories

Number of top brands by country
Number of product categories by country
Product categories carried by brands
Evolution of brands per product category Q1 2020 vs. Q4 2019
Evolution of SKUs per product category Q1 2020 vs. Q4 2019

Product analysis

New product analysis – distribution of SKUs
1. New product analysis – specialist SKUs
2. Specialist products per brand origin
3. Discontinued products – distribution of SKUs
4. Discontinued products – specialist SKUs

Price analysis

Price reductions per product category Q1 2020 vs. Q4 2019
Price analysis – median price per mg of CBD

Methodology

Combining the most prevalent brands of the online and offline markets, the most common brands from each of the following nine countries were identified: Austria, France, Germany, Greece, Italy, Netherlands, Switzerland, the UK and the US. Considering these brands to be representative of the individual markets, they form the sample used to analyse the offerings and pricing of CBD products throughout these countries.