Premium reports Top brand & pricing report: traditional formats dominate in the Netherlands
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Top brand & pricing report: traditional formats dominate in the Netherlands

Photo credit: Petra Zwaan
Published: 5th November 2020 | No. pages: 23
$750.00

Description

The Dutch CBD market is one of the more mature in the world, the Netherlands having had an established relationship with cannabis before the CBD trend. That said, products appear to focus on traditional formats, with the major activity being seen in non-specialist product categories. The following report addresses the changes to the product offering and brand landscape, focusing on new product and pricing analysis, the addition and discontinuation of products, and change in brand engagement with product categories.

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Reasons to buy

Are you interested in the Netherlands market and its current trends? If so, this report is for you. You will gain a detailed overview of brands, product categories and pricing across the board, and our invaluable benchmarking data enables the identification of current market positioning trends and aids in pricing strategy development.

Table of contents

  1. Executive summary
  2.  Introduction
  3.  Brands and categories
    1. Table: Most prevalent brands
    2. Chart: Number of product categories carried
    3. Chart: Product offering: number of brands
    4. Chart: Product offering over time: number of brands
    5. Chart: Product offering: number of SKUs
    6. Chart: Product offering over time: number of SKUs
    7. Chart: Number of SKUs added and removed
  4. Product analysis
    1. Chart: New product analysis
    2. Chart: New product pricing analysis
    3. Chart: Discontinued product analysis
  5. Pricing analysis
    1. Charts: Price reductions
    2. Chart: Pricing analysis: RRPs
    3. Chart: Pricing analysis: product price per mg of CBD
    4. Chart: Pricing analysis: most common formats
    5. Chart: Price per mg by product category over time
    6. Chart: Price per mg variation
  6. Additional cannabinoid analysis
    1. Charts: Additional cannabinoids analysis

*This report doesn’t offer marketing lists

Methodology

The most prevalent brands on offer across the Dutch market in the fourth quarter of 2019 were identified. In total these covered 48 unique brands. Considering these brands to be representative of the market, they form the sample used to analyse the offerings and pricing of CBD products throughout the Netherlands. Where available from brand sources, product offerings were collected along with their RRPs. Where data was not available from brand sources, data from e-commerce websites were collected.

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Description

The Dutch CBD market is one of the more mature in the world, the Netherlands having had an established relationship with cannabis before the CBD trend. That said, products appear to focus on traditional formats, with the major activity being seen in non-specialist product categories. The following report addresses the changes to the product offering and brand landscape, focusing on new product and pricing analysis, the addition and discontinuation of products, and change in brand engagement with product categories.

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“ Top brand & pricing report: traditional formats dominate in the Netherlands ”





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    “ Top brand & pricing report: traditional formats dominate in the Netherlands ”