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Product & pricing analysis to help you succeed in the Swiss market

Photo credit: enriquelopezgarre
Published: 19th October 2020 | No. pages: 22
$750.00

Description

Unlike other top markets, Switzerland has more flexible regulations when it comes to hemp cultivation and THC content, meaning that flowers are widely available, which is one of the top categories in the country. While the market appears to be evolving positively, and many new cannabinoid products are also entering, there seems to be limited fluctuation in price. This report covers a wide range of topics, including product and pricing analysis.

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Reasons to buy

If the Swiss market is of interest to you, then this report is for you. You will obtain valuable data and analysis, as well as our insight into the current market, with information about brands and categories, product changes, price fluctuations and up-to-date information about a number of new additional cannabinoid products that have recently entered the Swiss market, all of which will allow you to benchmark your product against competitors.

Table of contents

  1. Executive summary
  2.  Introduction
  3.  Brands and categories
    1. Table: Most prevalent brands
    2. Chart: Number of product categories carried
    3. Chart: Product offering: number of brands
    4. Chart: Product offering over time: number of brands
    5. Chart: Product offering: number of SKUs
    6. Chart: Product offering over time: number of SKUs
    7. Chart: Number of SKUs added and removed
  4. Product analysis
    1. Chart: New product analysis
    2. Chart: New product pricing analysis
    3. Chart: Discontinued product analysis
  5. Pricing analysis
    1. Charts: Price reductions
    2. Chart: Pricing analysis: RRPs
    3. Chart: Pricing analysis: product price per mg of CBD
    4. Chart: Pricing analysis: most common formats
    5. Chart: Price per mg by product category over time
  6. Additional cannabinoid analysis
    1. Chart: Price per mg variation
    2. Charts: Additional cannabinoids analysis

*This report doesn’t offer marketing lists

Methodology

Using in-house data on the most common brands in both the online and offline markets, 37 unique brands were identified as the most representative in the Swiss market. Together, they form the sample used to analyse the offerings and pricing of CBD products throughout Switzerland. Where available from brand sources, product offerings were collected along with their RRPs. Where data was not available from brand sources, data from e-commerce websites was collected.

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Description

Unlike other top markets, Switzerland has more flexible regulations when it comes to hemp cultivation and THC content, meaning that flowers are widely available, which is one of the top categories in the country. While the market appears to be evolving positively, and many new cannabinoid products are also entering, there seems to be limited fluctuation in price. This report covers a wide range of topics, including product and pricing analysis.

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“ Product & pricing analysis to help you succeed in the Swiss market ”





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    “ Product & pricing analysis to help you succeed in the Swiss market ”