Using in-house data on the most prevalent brands in both the online and offline markets, we have identified the most prevalent brands on offer across the German market – of which 48 unique brands were identified.
Considering these brands to be representative of the market, they form the sample used to analyse the offerings and pricing of CBD products throughout Germany. Product offerings were collected along with their RRPs from available brand sources, and where data was not available from brand sources, data from e-commerce websites was collected.
The following report addresses the characteristics of the most-prevalent products, considering:
- Brand nationality
- Product mix
- Type of CBD (full-spectrum, broad-spectrum or isolate).
It then moves on to a deep-dive analysis of product formats and pricing. Product price per mg of CBD is used to analyse prices as this allows a direct comparison of products by their CBD content.
Total number of pages: 23
Photo: Helmut H. Kroiss