CBD more appealing to under 35s: German consumer survey



  • Executive summary
  • Introduction
  • Demographics of user types
  • Psychographic profiles
  • Sentiment and association
  • Reasons for not trying/using more


This report on Germany is the latest in our series of studies looking at CBD consumer choices and behaviours following our survey in December 2018. The survey was undertaken by CBD-Intel and covered just over 1000 respondents.

This report focuses on consumer types, demographics, behavioural choices and opinions regarding CBD. We attempt to profile users more likely to try CBD. We then look at sentiment towards, and associations regarding, CBD along with the reasons people have for not trying or consuming more CBD products.


Number of pages: 8

Photo: jiriposival0