CBD in the UK: consumer choices and behaviours under the spotlight

$750.00

Contents:

  • Executive summary
  • Introduction
  • Brand awareness
  • – Brands most mentioned on consumers’ minds
  • Product usage
  • – Number of products ever used
  • – Products ever used by user type
  • – Gender
  • – Age
  • – Education
  • General purchase channels
  • – Purchase channels ever used
  • – Purchase channels ever used by user type
  • – Gender
  • – Age
  • – Education
  • Motivation for use
  • – Reasons for using CBD
  • – Reasons for us: medicinal or wellness?
  • – Products ever used by type of use
  • Average spend
  • – Monthly spend by user types
  • – Average spend by user type, purpose and demographics
  • – Average spend by top-ranked reasons for use
  • Trust
  • – User opinions on aspects of CBD
  • – User agreement on aspects of CBD by user type
  • – User agreement on aspects of CBD by reason for use
  • Interest in novel products
  • – Interest in selected CBD products
  • – Experience and interest in selected CBD products
  • – Products tried and liked by reason for use

Description

This report focuses on CBD consumer choices and behaviours in the UK, based on our survey conducted in December 2018.

This report aims to better understand product choices, purchase channels, reasons for using CBD and spending on CBD products.

 

Number of pages: 21

Photo: Hernán Piñera

CBD-Intel does not provide legal, strategic or investment advice. Tamarind Media Limited, the publisher of CBD-Intel, does not accept any liability or responsibility for information or views published.