Contents:

• Executive summary
• Introduction
• Brand awareness
• – Brands most mentioned on consumers’ minds
• Product usage
• – Number of products ever used
• – Products ever used by user type
• – Gender
• – Age
• – Education
• General purchase channels
• – Purchase channels ever used
• – Purchase channels ever used by user type
• – Gender
• – Age
• – Education
• Motivation for use
• – Reasons for using CBD
• – Reasons for us: medicinal or wellness?
• – Products ever used by type of use
• Average spend
• – Monthly spend by user types
• – Average spend by user type, purpose and demographics
• – Average spend by top-ranked reasons for use
• Trust
• – User opinions on aspects of CBD
• – User agreement on aspects of CBD by user type
• – User agreement on aspects of CBD by reason for use
• Interest in novel products
• – Interest in selected CBD products
• – Experience and interest in selected CBD products
• – Products tried and liked by reason for use