People positively associate with CBD: UK consumer survey

This report is the first in a series looking at CBD consumer choices and behaviours in the UK. We found that, overall, people positively associate with CBD and most people associate CBD with medicinal uses. People are less likely to be negative towards CBD if they have tried it, and the main reason for people not trying CBD is they feel they have no need. The main reason for people who have tried CBD to not consume more is affordability.

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