The report also found that health-conscious men are more likely than others to try CBD.
Other key takeaways from the report include that respondents who had not tried CBD often associated it with medical uses. This could mean they are unaware of it as a general wellness product and only regard it as something to take if there is a medical necessity.
This would suggest more education is required if companies want to expand their user-base – a theory backed up by the fact the second most common reason people gave for not trying CBD was because they needed more information about the product.
“The dominant psychographic profile of people aware of, or with, an involvement with CBD products tends to be of an ethically-minded, price-conscious early adopter who identifies with a healthy lifestyle – which influences their purchasing habits,” said CBD-Intel analyst Nate Erskine.
“They also are concerned with an aspect or aspects of their health and do not closely associate CBD with marijuana.”
A number of respondents also said they believed CBD to be illegal – further indication of more educational work being required among UK consumers.