Is CBD just a temporary trend? A closer analysis of consumer behaviour

This presentation provides an overview of the CBD consumer segmentation, including the current user profile and the reasons for use.

This analysis is the perfect aid for understanding customer characteristics, and it offers insights for recognising usage frequency which may vary between medicinal and wellness purposes.

CBD-Intel managing director Tim Phillips gave this informative presentation to attendees at the Hemp & CBD Expo: Spring 2020 in Birmingham NEC, UK, on 1st March.

You will find key insights into the reasons for use and the attitude towards CBD usage along with regulatory changes, product analysis, and opportunities for the future.

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