This report is based on a consumer survey undertaken by CBD-Intel during December 2020 and January 2021. The respondents were gathered via random sampling, through direct invitation from CBD-Intel, from CBD enthusiast groups and networks. The purpose of the survey was to target everyday users of CBD products to gain insight into user types, user behaviour, and user preferences, along with their experiences and attitudes around CBD products and potential regulatory issues these products may face in the near future. In total, responses from 91 participants from the UK were analysed in this report.
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Table of contents
- Executive summary
- Introduction
- Sample characteristics
- Reasons for use
- Length of use
- Frequency of use
- Does CBD work?
- Product use
- How much CBD is being used?
- Consumer spending
- Brand interaction
- Purchase channels
- User experiences
- User attitudes
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