Consumer survey report: CBD continues to be popular in the UK

Written by Nate Erskine || 18th March 2021 || Market reports | Market Research | Marketing and Retailing | Geographies: Europe United Kingdom

This report is based on a consumer survey undertaken by CBD-Intel during December 2020 and January 2021. The respondents were gathered via random sampling, through direct invitation from CBD-Intel, from CBD enthusiast groups and networks. The purpose of the survey was to target everyday users of CBD products to gain insight into user types, user behaviour, and user preferences, along with their experiences and attitudes around CBD products and potential regulatory issues these products may face in the near future. In total, responses from 91 participants from the UK were analysed in this report.

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Table of contents

Executive summary
Introduction
Sample characteristics
Reasons for use
Length of use
Frequency of use
Does CBD work?
Product use
How much CBD is being used?
Consumer spending
Brand interaction
Purchase channels
User experiences
User attitudes

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